Who I Am
Product Lead and Design Engineer with 11+ years scaling enterprise SaaS, fintech, and health tech. I close the gap between discovery and production, shipping coded frontends and design systems to eliminate the handover tax.
AboutProduct Lead & Design Engineer
Ash Bradshaw
Where I Am
Leading product design with a new team at Lloyds Banking Group, modernising stocks, shares, and pension platforms from early validation through to live service architecture.
LinkedInCore Philosophy
Designing in the exact space where product strategy meets production. I bypass wireframe overhead, translating green-lit UI straight into coded component libraries, active states, and PRD scaffolding.
Field NotesCase Study Highlight
Founding product designer leading creative for almost four years, building the full product ecosystem and scaling the app to over 2.5 million users.
Open Project
SCALING THE STACK
Today, I build for enterprise scale and velocity. By deploying advanced LLM workflows and agentic pipelines, I collapse the discovery-to-code process. I deliver complete, production-ready frontends and functional flow maps, allowing engineering teams to focus entirely on backend services. No prototyping friction, just watertight execution.
CORE CAPABILITIES
END-TO-END
1.
END-TO-END PRODUCTION
Strategy to shipped code.
Closing the loop from raw discovery and UI architecture directly to shipped frontends. Maintaining complete fluency across Figma and live environments to remove handover taxation and protect the product vision.
2.
AI-DRIVEN ENGINEERING
Green-lit design to PRD execution.
Using LLM workflows and automated testing for rapid edge-case resolution. Transforming flat tokens into coded components and comprehensive PRD scaffolding.
3.
COMPLEX SYSTEMS & PORTALS
Architecting enterprise-scale data.
Translating investor growth markers into actionable product roadmaps. Deep experience mapping 400+ screen clinical tools, multi-tier admin portals, and highly regulated fintech ecosystems.
4.
COMMERCIAL METRICS & GROWTH
Designing for business outcomes.
Driving measurable commercial value by mapping user behaviour to business goals. Proven track record of crashing application drop-off and scaling paid adoption through targeted UX mechanics.
SELECTED WORKS
PROOF & PUDDING.
CREDABILITY
0 to 2.5 Million Users. Founding product designer for a regulated fintech platform. Led the end-to-end design ecosystem from day zero through to mass market scale.
REPDAILY
103 Days to Launch. A camera-based fitness tracker built by a two-person team using an AI-assisted engineering workflow. Currently handling 300 active users with a 15% paid conversion rate as we transition into the v1.5 build.
READYGO
Live MVP. A pre-activity planning app for runners and cyclists. Designed and shipped using a fully integrated AI workflow stack to bypass sequential handoffs, currently scaling toward v1.5.
GAMER WAGER
Fully Shipped Ecosystem. A peer-to-peer esports wagering platform. Bridging authentic competitive gaming culture with the strict compliance and token architecture of a real-money fintech product.
EMMA FINANCE
Pitch Concept. A late-stage feature concept exploring how a major money management app could integrate savings tools without increasing cognitive load.
REEBOK ZOKU RUNNER
Global Campaign. Three regional microsites and two digital lookbooks delivered across the UK, USA, and Australia under an intense six-week deadline.
ABOUT
WALKING THE LINE.
ASH JON BRADSHAW: THE HARD SELL
Product & UX Design Lead based in Manchester. I own the end-to-end digital ecosystem—from raw discovery and system architecture right down to production code.
My focus is enterprise scale and commercial impact. I operate at the intersection of business strategy and engineering. I take high-level investor growth markers, translate them into actionable business goals, map those to a product roadmap, and execute the UX to hit those exact metrics.
Most recently, I led design across two major product streams at Latus Group, contributing to a £10M commercial deal. Before that, I redesigned regulated onboarding at J3 Solutions, crashing completion times from four days to under 24 hours and doubling completion rates. Earlier, I was the founding product designer at CredAbility, scaling the platform from zero to 2.5 million registered users.
I am currently open to senior contract and Head of Design opportunities.
FOUNDATIONS & ORIGINS
It started by taking hardware apart and never quite getting it back together—a fixation on mechanisms that quickly turned into asking uncomfortable questions until the underlying logic revealed itself.
Hands-on production across radio, TV, web, and animation gave that curiosity real tools, while a First-Class degree in Marketing & Brand Management at Leeds anchored it in human behaviour.
Design was never just visual presentation to me; it is full-stack problem solving and system architecture. Every build I ship today is governed by a strict methodology: mapping edge cases, standardising design tokens, defining interaction states (active, inactive, loading), and ensuring watertight handover pipelines that protect the original business goals.
CAREER ARC
THE RECEIPTS.
- Working with a new product team to rethink and modernise existing digital services—from early ideation and service design through to validation and live production.
- Translating complex financial logic into clear, user-focused digital experiences tailored to specific customer behaviours.
- Collaborating across product, technology, and wider business teams to turn conceptual roadmaps into real, shipping products.
- Helping build a connected, modern digital ecosystem and UI architecture for the next generation of wealth management.
WHAT THEY SAY
PEOPLE I'VE WORKED WITH.
Ashley was key to CredAbility’s growth, expertly turning complex data and research into intuitive designs.
David SelbySenior Growth & Product ManagerAshley instrumentally launched Gamer Wager, bringing sharp product thinking and clarity from sketch to final UI.
Rodrigo BlancProduct OwnerAshley delivered two high-impact projects with incredible detail, always putting the user first with brilliant solutions.
Jack LatuesLatus Group CEO